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Uruguay

Country:
Survey Answer:

Cookies: There are no specific rules.
Advertising/marketing communications: Yes, article 21 of the Data Protection Act addresses the protection of personal data used for purposes of advertising and provides data subjects the right to refuse to have their data used for direct marketing purposes. Such data may be used in order to establish certain profiles for promotional, commercial, or advertising purposes, or to establish consumer habits, when the same appears in documents that are accessible to the public, was supplied by the individuals themselves, or was obtained with their consent.
Article 21 provides that data that are suitable for establishing certain profiles for promotional, commercial, or advertising purposes or that make it possible to establish habits may be processed for these purposes if:
- They appear in documents that are accessible to the public;
- They were supplied by the individuals themselves; or
- They were obtained with their consent.
However, Article 21 also grants data subjects the right to access these data without charge and to request, at any time, the removal or blocking of personal data that are used for promotional, commercial, or advertising purposes.
In addition, note that unlike in other countries, in Uruguay there is no a “do not call list.”

Provided By:
Martin Pesce, Ferrere Abogados