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Brian A. Hall

Partner, Traverse Legal PLC; Traverse City, Mich.

Brian A. Hall is a member of Traverse Legal, PLC, a national law firm representing clients throughout the world with their Intellectual Property and Internet Law needs. He is the managing partner of the law firm’s Austin, Texas office, which is heavily focused on representation of entities ranging from tech startups to larger, enterprise Internet companies.

Mr. Hall regularly advises clients on the acquisition of, enforcement of, and monetization of intellectual property. In addition, he has particular experience with mobile application developers and interactive website operators and advises them concerning their IP as well as data monetization, security and privacy issues. He has litigated cases in both state and federal courts across the United States involving trademark, domain name, trade secret and privacy/personal rights issues. He has also registered hundreds of trademarks and handled countless Trademark Trial and Appeal Board matters on behalf of clients. Finally, as a Trademark Clearinghouse Agent, Mr. Hall regularly helps protect and enforce his clients’ trademark and domain name portfolios.

Mr. Hall is a regular author and speaker on legal topics of particular interest to technology companies given, in part, his background as an IT Consultant with the global IT firm Accenture.