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1999 CLA Increases its Focus on Internationalization
CLA had undertaken a number of International ventures
before 1999., It held its first Japanese program as
early as 1975, its first European conference in
Amsterdam in 1988, its first Australian program in 1993.
In 1999, however, under the leadership of David Bender,
the CLA made a major effort to become even more
International.
Recollections of David Bender
(President, 1 July 1999-December 2000)
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In the year preceding that in which I became president of
CLA, I gave some thought to the matter of what I wanted to
accomplish, should I become president. I decided that my
most important goal would be to move CLA onto the path of
becoming a truly international organization. At the
time, about 10% of the members were Canadian, and a much
smaller percentage were from other non-US nations. With the
exception of two Canadians, only US nationals had held the
office of president. The Board was typically comprised of US
nationals, a small number of Canadians, and perhaps a
British national. Thus, CLA had only a modest claim to being
international, and was largely a US organization.
The genesis of my decision lay in my work environment.
Since coming to White & Case in 1985, I had seen it morph
itself into one of the most internationally based law firms
in the world. It was guided by its vision that the need for
commercial legal services would grow faster outside the US
than in the US. From 1985 to 1998 (when I was doing my
thinking about CLA) the number of countries outside the US
in which the firm had offices grew from seven to 24. An
increasing amount of my own work emanated from countries
outside the US, and by the mid-1990s I found myself
communicating daily with lawyers in the firm’s offices
outside the US. And from time to time I had to travel to the
firm’s offices in Japan, Germany, France, Hong Kong, the UK,
Brazil, Sweden, and the Czech Republic. I concluded that,
with the world becoming a smaller place, an organization
like CLA could offer real value to its members by providing
them with information about significant events transpiring
outside the US, and well as with an opportunity to identify
and meet leading IT professionals in other countries. The
big question in my mind was how to go about achieving this
goal of becoming an international organization.
It was with this mind-set that one day in 1998 I received
from Steve Davidson a call informing me of an approach that
had been made to him by a Spanish lawyer, one Enrique
Batalla. As I learned over the next few months from
phone and personal conversations with Steve and Enrique,
Enrique was proposing a series of five or six (I can’t
recall which) annual conferences, each in a different
southern European venue. Enrique would undertake to be the
prime mover in planning each of them, although there would
be a local planning committee for each conference. Each
would be held at a top hotel, and would include many
speakers with established reputations; some would be from
Europe, while others would be from the US. The initial
conference would be in Enrique’s home city of Madrid. He
thought the second conference should probably be in either
Milan or Lisbon, and already had ideas about who to approach
in each of those cities to head the planning committee. One
key ingredient of Enrique’s proposal was the type of
agreement he contemplated between CLA and the conference
organizing company that CLA would need for each conference.
He suggested an agreement that relieved CLA of any liability
for a loss, and he was confident that he could find a good
organizing company that would be willing to enter into such
an agreement.
As Steve and I worked through the details with Enrique, I
concluded that this proposal had a great deal of merit, and
that implementing it could jump-start CLA’s transformation
into an international organization. It had the potential to
increase European membership greatly, to foster the
networking among practitioners on each side of the Atlantic,
and to expand the types of useful (if not necessary)
information that would become available to members. The one
major item in Enrique’s proposal with which I was
uncomfortable was his request for a five- or six-year
commitment from CLA. I wanted to do it on a year-by-year
basis. If one program looked as though it was reasonably
successful, CLA could go forward with the next. But if we
concluded that a program was a failure, and saw no likely
fix next time around, CLA should be able to abort the
process. Enrique agreed to our suggestion of a year-by-year
approach. The proposal cleared the Executive Committee, and
I believe it was presented to and approved by the Board as
well, with Enrique making the presentation. At that point,
planning began in earnest for the Madrid conference,
scheduled for June 1999.
The Madrid conference was everything that Enrique had
predicted. The hotel he chose was excellent (I can still
remember swimming laps in one of its pools), the conference
facilities were good, and he filled the program with
well-known European and US lawyers speaking on topics of
interest. And the conference hall was full of obviously
interested attendees. The conference ran at a financial
loss, but it was not CLA’s loss. Enrique was able to
pinpoint the bases for the financial loss and was confident
that, with appropriate attention, they would not be repeated
in future conferences. Soon after Madrid, planning began in
earnest (Enrique had already done much preliminary planning)
for the Milan conference. And CLA was off and running in
Europe. Enrique gave each of the subsequent European
conferences the same type of attention that he gave to
Madrid. It was obvious that he was spending a great amount
of time planning each of them, and he made several trips (unreimbursed
by CLA) to each of the venues (as well as to some proposed
venues that did not pan out) to confer with the local
planning committees and the conference organizing companies.
As I look back on it, I believe that CLA’s series of
European conferences has been a highlight of the past
several years, and one of the most successful ventures the
organization has undertaken. In my view, the biggest single
reason for this success can be summarized in a single word:
Enrique.
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